Kind Hearted Goods - business name

Business name creation for the second location of our collective shop, Kind Hearted Goods.

For this second location, being outside of New Orleans, I wanted to update the store name.
The first locay, The Good Shop, was named in a different time & for this new era, my intent was to describe the shop's offerings more clearly. The name is also a combination of my shop partner's business, 'Heartsleeve' & mine, 'Goods that Matter'. Kind Hearted's name was born on a research trip to Asheville to scout locations for the new shop. Natasha, of Heartsleeve, drew the logo.