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Goods that Matter - business name
Project type
Business Naming, Design Work
Date
2010
Location
New Orleans, LA
Business name creation for my business, Goods that Matter.
My business began with one project, in response to the BP Oil Spill Disaster, Bird Project Soaps. From there, I was inspired to start a business. The original name was Matter, Design for Social Change, which eventually became a mouthful and didn't easily describe what the company does.
After a few years, I decided to simplify the business name so that it would describe our purpose.
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